When SXSW announced its cancellation last week, it sent shockwaves through the music industry. Over the past week as concerts, theater performances, conferences, and other festivals have announced closures and cancellations, it’s become increasingly clear that however this global pandemic shakes out, artists will only see their already perilous livelihoods thrown into further turmoil. When your entire industry depends on mass gatherings of people standing in close proximity to each other, being in the midst of a pandemic can be deadly beyond just the impact of the virus.
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